NOTICE OF PRIVACY PRACTICES
Lineagen does not knowingly collect personal information provided from children under age 13 through any Lineagen web portal. If Lineagen learns that it has collected the personal information from a child under 13 through a Lineagen web portal, Lineagen will take steps to delete the information as soon as possible.
COLLECTION OF YOUR PERSONAL INFORMATION
Lineagen collects personally identifiable information of registered users, such as your email address, name, home or work address or telephone number.
Lineagen also collects anonymous demographic information, which is not unique to you, such as your ZIP code, age, gender, preferences, interests and favorites. When using the Lineagen Service, you are likely to access health-related information about you that is stored with Lineagen, and such information will then be available to Lineagen.
We may collect information about your interaction with the Websites. For example, we will use web site analytic tools on the Websites to retrieve information from your browser, including the site you came from, the search engine(s) and the keywords you used to find the Websites, the pages you view within the Websites, and your browser’s width and height. We will also use technologies, such as cookies and web beacons (both described below), to collect information about the pages you view, the links you click and other actions you take on the Websites. Additionally, we collect certain standard information that your browser sends to every web site you visit, such as your IP address, browser type and language, access times and referring web site addresses.
USE OF YOUR PERSONAL INFORMATION
Lineagen collects and uses your personal information to operate the Lineagen websites and deliver the services you have requested. Lineagen also uses your personally identifiable information to inform you of other products or services available from Lineagen and its affiliates. Lineagen may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered. Lineagen does not sell, rent or lease its customer lists to third parties. Lineagen may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Lineagen, and they are required to maintain the confidentiality of your information.
Lineagen does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.
Lineagen Websites will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Lineagen or the site; (b) protect and defend the rights or property of Lineagen; and (c) act under exigent circumstances to protect the personal safety of users of Lineagen, or the public.
BECOMING A REGISTERED USER AND SUBSCRIPTION
In order to access certain areas on our Websites you must first complete certain steps to become either a registered user or a subscriber. During these steps, you may be required to provide us with information (including Personally Identifiable Information) such as name, zip code and email address. This information is used to help us understand who uses our Websites, to operate and improve our Websites, and to deliver the services or carry out the transactions you have requested. The only information that Lineagen maintains about you is information that you provide on our Websites, which you may access at any time. Lineagen does not maintain information for un-registered users.
The Lineagen website uses "cookies" to ensure the integrity of the registration process and to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.
One of the primary purposes of cookies is to provide a convenience feature to save you time. The cookie tells the Web server that you have returned to a specific page. For example, if you personalize Lineagen pages, or register with a Lineagen Web site or services, a cookie helps Lineagen recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Lineagen Web site, the information you previously provided can be retrieved, so you can easily use the Lineagen features that you customized. You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Lineagen services or Websites you visit.
USE OF WEB BEACONS
Lineagen web pages may contain electronic images known as web beacons–sometimes called single-pixel GIFs–that may be used to assist in delivering cookies on our sites and allow us to count users who have visited those pages and to deliver co-branded services. We may include web beacons in promotional e-mail messages or our newsletters in order to determine whether messages have been opened and acted upon.
Lineagen may also employ web beacons from third parties in order to help us compile aggregated statistics and determine the effectiveness of our promotional campaigns. We prohibit web beacons on our sites from being used by third parties to collect or access your personal information.
SECURITY OF YOUR PERSONAL INFORMATION
Lineagen is committed to protecting the security of your personal information. Lineagen secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When personal information is transmitted by Lineagen to other websites, it is protected through Lineagen’s use of encryption, such as the Secure Socket Layer (SSL) protocol.